’’ Παράλληλα οι στόχοι πρέπει να είναι ποσοτική. Δηλαδή πρέπει να είναι ορισμένο το πότε και το πώς.

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Αν για παράδειγμα πουλάς βρεφικά είδη, το κοινό σου είναι οι γυναίκες που γέννησαν πρόσφατα ή πρόκειται να γεννήσουν.

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Μπορείς να τα ταξινομήσεις όλα αυτά, και να παρακολουθείς την απόδοση της καμπάνιας, με βάση την πρόοδο που έχουν όλα αυτά τα στοιχεία μαζί με την πάροδο του χρόνου.

Πιο αναλυτικά, θα ήταν χρήσιμο να γνωρίζαμε την ηλικία, τις αξίες, το εισόδημα, ακόμα και τις συνήθειες των πελατών μας.

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